Uploading media and sharing content are at the core of the WordPress publishing experience, and that experience is something we obsess about.

Today we’re delighted to announce we’re acquiring Cloudup, a company that’s as fanatical about these core experiences as we are. Cloudup‘s built some fantastic technology that we can’t wait for you to try out.

What is Cloudup?

At the heart of Cloudup is a ridiculously fast sharing platform that allows you to drag and drop images easily, share to social media, auto-upload screenshots, and instantly share videos with friends before the video is even fully uploaded — syncing effortlessly all the while and working perfectly across desktop, mobile, and tablet devices.

Share images and video seamlessly.

Works perfectly and syncs effortlessly regardless of your device.

Works perfectly and syncs effortlessly regardless of your device.

Cloudup’s core services capture many things we’ve long wanted to do around improving the WordPress Media Library and we’re super excited to make these improvements a reality.

Collaborative editing

Another exciting feature our new friends from Cloudup will help build is a real-time collaborative editing experience. What Google Docs has done with documents, we believe we can do with blog posts. We have some big ideas on what we can do in this space, and we’ll be incorporating these efforts into the WordPress.com visual editor in the coming months.

What’s next?

So as you can imagine, we have a lot of work ahead of us in bringing these services to you — and not just for WordPress.com users, but also for all of you running self-hosted WordPress with Jetpack.

As we work behind the scenes, Cloudup remains in private beta. But, if you want to get a preview of what’s ahead, we’re opening up another 5,000 spots. So please head over and signup. Once you have your account, you can embed Cloudup images in your blog’s post editor by just pasting in the URL on a line by itself.

A big congrats to the Cloudup team, and welcome to the Automattic family.

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Cloudup Joins the Automattic Family